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South of Market Article

San Francisco neighborhoods, SOMA district, Yerba Buena Gardens

Esplanade, South of Market While many San Franciscans refer to the neighborhood by its full name, South of Market, there is a trend to shorten the name to SOMA or SoMa, probably in reference to SoHo (South of Houston) in New York City, and, in turn, Soho in London. Before being called South of...